Location Based Services (LBS) and Podcasting

A few weeks ago I mused about the possibilities of 'location based services' through podcasting and GPS. At the moment though only a tiny fraction of mobile handsets are GPS-enabled.

That's why this press release from seekerwireless.com in Australia caught my eye: "Seeker Wireless have developed capabilities that use existing GSM, CDMA and 3G handsets to enable the location of a mobile subscriber to be made available as an opt-in, permission based service to help drive the adoption of mobile marketing and mobile content offerings.(..) Key to the adoption of LBS services in Australia by Seeker Wireless is the use of an ‘opt-in’ model where a mobile phone user’s location is only made available with the user’s consent. This is easily achieved by sending an SMS, or updating the user’s website profile."

Based on the momentum of both developments, automated, subscription based A/V content distribution (Podcasting) will soon meet automated, location based services (LBS) for handsets. A very promising encounter.


At 9:55 PM, Blogger Andrew Grill said...

Andrew Grill from Seeker Wireless writes:

Our LBS technlogy is actually GPS independent - it uses network "CellID" information combined with our technology to locate a mobile's position with good acccuracy. As few handsets will be GPS enabled compared to standard handsets, our solution will drive adoption.

Also - small point - GPS doesn't work indoors or underground whereas our system does - infact it will work anywhere a compatible mobile phone signal is available.

See www.seekerwireless.com for more information.


Andrew Grill
General Manager
Seeker Wireless
Sydney Australia

At 11:27 AM, Anonymous Anonymous said...

CellID LBS isn't new.. the last time I was testing with an LBS provider using CellID, I'm a good 2 streets away from where I actually am.

We don't have GPS-phones around here, so I don't know if that's a big difference.

At 9:37 AM, Blogger Andrew Grill said...

We've managed sub 100m accuracy - have a look at


This is much better than CellID

Andrew Grill


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