Content as a Driving Force

Tod Maffin posted a 'Five Point Roadmap to Podcasting's Future'. Jake Ludington wrote an excellent and detailed follow-up. Their main focus is technology though, the means.. Two sentences in Jake's piece jump off the page: "Content is the one area technology cannot fix" and "At the core, we need better content". Absolutely. Better recording tools, smarter aggregators and api integration are crucial for lowering the threshold and increasing the capabilities and quality. But without unique content as a driving force, both for pulling in excited crowds and directing the technical development, the road leads mainly to smarter software, not better or more popular podcasting.

Adam Curry did it by taking the first steps in such a way that people were buzzing. Geeks jumped in, bending the tools to make it happen. We are now hitting the ceiling. The tools more or less match the demands of current content (creativity) and discussions circle around perfecting the status quo. Who and what will inspire the next leap? Forget 'Prime Time' or even Big Names for a while: there is a potential worldwide audience of millions, that's hanging out somewhere between 'Morning Coffee Notes' and Prime Time. We need content to match that opportunity and technology to facilitate it.


At 9:07 AM, Blogger EJ said...


Great source!! I think that you will be getting more traffic as the weeks go by..

As soon as someone figures out an easy way to combine all of the tech BS in ONE application I think the sky is the limit!! I went out and reserved 7 new www.blahblahpodcast.com domains tonight. Hopefully this thing doesn't go the way of the Betamax...

Anyway you really should turn your blog into and RSS feed at feedburner so that I can get auto updates through myYahoo.com. Check out my blog at www.hockey-gloves.com and click the my Yahoo button on the right (assuming you have a free yahoo account). This enables a person to be automatically updated through RSS.

Thanks again for your hard work on your podcasting blog I'll be watching!!

EJ Lear

At 9:33 AM, Blogger JS said...

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At 6:43 PM, Blogger JS said...

see sidebar: 'Subscribe'


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